Growing up in Denmark, design has always been an important part of my life.
I am inspired by the way Scandinavian design communicates, with its emphasis on functionality and usability and its playfulness of colors and forms.
In my designs you will find a clean and simple expression with strong focus on the details.
In my opinion, good design or good branding is unique. It is simple, straightforward, and timeless. It is easy to remember and sticks in the mind. It is easy to implement and works in all channels. It has a clear concept and follows a unifying theme.
After working for many years as an in-house graphic designer for a Washington, DC education non-profit, I decided to become a freelancer to give me the opportunity to learn, experience, and explore as I continue to support strong design initiatives.